Lecture of Luis Bassat
On creativity in advertising
hosting such a reknown lecturer and guru of advertising for the first
time. He will speak in front of students, advertisers, visual artists,
designers, filmmakers and journalists about Creativity.
He is the creator of the advertising agency Bassat Ogilvy Group in Spain. Bassat was leading the team that created the ceremonies for the Olympic Games in Barcelona. He has won over 400 awards in advertising in Cannes, New York, London and Latin America and was nominated for the most influential advertiser 20th century.
Luis Bassat was a huge fan of the football club Barcelona and one of the potential presidential candidates of the club. His personal history is proof that through a global network of various art forms one person can reach out to the widest audience around the world.
During the lecture Basat will receive an honorary price by the Rector of the University.
For those of you who can not attend you will be able to watch the streaming here.